7. Minimum money raising
We want you to keep the ownership of your company. If you raise too much money with a too low company's value or if the share holders agreement put you in a weakness situation in case of share capital increase, then you are far away the Smart-up approach. The cofounders team should keep the control of the company with 70% of the shares, letting the room of 30% for investors and employees stocks. Rather than pushing too much the fundraising process, it is better to setup a business plan with an organic growth. If your activity requires a long term work to create a product (months, years) then you have to generate alternate revenues with consulting, training, eBook to educate the market on your offerings and knowledge. You have to take care all your tangible and intangible assets, protect them with a strong Intellectual Property (IP) management, so that you will be in a better position to compute your company's value and limit the risks to be diluted. We are looking for cofounders team who are determined to keep the control of the company in a long term.