Your business should not compete against the market. It is better to provide the market with a new value. Thinking about a clear integration of your business into a rich and dynamic ecosystem is vitally important to grow in a sustainable way. Copying an existing business is not the Smart-up mindset. If you want to open a pizzeria it is OK for a small and medium business. But if you want to change the world and scale-up, a pizzeria will not match the target. The outcompete mindset is a key factor to get success at a large scale. We are looking for outcompete ideas with a clear, unique and niche position!