The HLFL mindset
​The HLFL or Smart-up mindset advocates a progressive creation of value to limit the fundraising needs. But not only! We have defined eight criteria to apply the Smart-up mindset.

​Being Smart-up means sharing the HLFL mindset:
  • HL: "Harmony Life" is the way to consider the business as a part of the company staff well-being. In the digitalization world moving fast, the key sustainable value is not the technology or the data but the human! 
  • ​FL: "For Longevity" is the willing to create a business with a long positive impact on the market.​
​​HLFL or "Harmony Life For Longevity" is the mindset we are looking for when investing into early stage businesses.
​The usual A, B, C... fundraising rounds are not the best path to follow systematically. The business plan can leave the room for an organic growth to secure the financial independence of the company, then fostering the project owners to achieve their roles in a sustainable way.

1. Outcompete

Your activity must outcompete rather than compete the market

2. Alternate revenues

Generate alternate revenues by educating the market to get cash in early stage (consulting, eBook…)

3. Exit strategy

Integrate the exit strategy into the DNA of your business plan

4. Trusted cofounders

Do not start an activity with a founder whom you have not known for at least 5 years

5. Invest in legal

Invest in legal and accounting from the early stage​ to scale-up

6. Veteran mentor

Work with a mentor who can support you during the lifetime of your busines

7. Minimum money raising

Raise the minimum money to stay independent

8. At gym!

Practice gym every day to stay physically and mentally sustainable